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01905nam a2200301 p 4500

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AGPL230206830

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$a0078023130 (alk. paper)

020   

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$a9780078023132 (alk. paper)

041   

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$aeng.

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$223$a650$bB500S

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1_   

$aFerrell, O. C.

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$aBusiness : $ba changing world / $cO.C. Ferrell, University of New Mexico, Geoffrey A. Hirt, DePaul University, Linda Ferrell, University of New Mexico.

250   

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$aNinth edition

260   

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$aNew York : $bMcGraw-Hill Irwin, $c2014

300   

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$axxxiv, 616 pages : $billustrations ; $c26 cm

500   

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$aIncludes index

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$aBusiness in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning.

650   

_0   

$aBusiness

650   

_0   

$aManagement $zUnited States

700   

1_   

$aFerrell, Linda

700   

1_   

$aHirt, Geoffrey A.

852   

   

$aAGLIB$bKho Ngoại Văn$jNL.007171

900   

   

1

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Quản Trị TV

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G

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