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Irrational persistence : Seven secrets that turned a bankrupt startup into a 231,000,000 business / Dave Zilko, Former Vice Chairman of Garden Fresh

Tác giả : Dave Zilko, Former Vice Chairman of Garden Fresh

Nhà xuất bản : Wiley

Năm xuất bản : 2016

Nơi xuất bản : Hoboken, New Jersey

Mô tả vật lý : xviii,170 p.; 24cm

ISBN : 9781119240082

Số phân loại : 338.766458

Chủ đề : 1. BUSINESS & ECONOMICS /Entrepreneurship.2 bisacsh. 2. Businesspeople -- United States -- Biography. 3. Entrepreneurship. 4. Snack food industry -- United States. 5. Success in business.

Thông tin chi tiết

Tóm tắt :

"Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using "irrational persistence." The key - for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up. Dave Zilko's Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the 1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroit can come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship. "

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