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01822nam a2200277 p 4500

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AGPL220181349

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$a9781633693937 |q (pbk. : alk. paper)

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$aeng

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$223$a303.342$bI311F

245   

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$aInfluence & persuasion

246   

3_   

$aInfluence and persuasion

260   

_1   

$aBoston, Massachusetts :$bHarvard Business Review Press,$c2017

300   

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$a138 p ;$c18 cm

490   

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$aHBR emotional intelligence series

505   

0_   

$aUnderstand the four components of influence: where emotions fit in / Nick Morgan -- Harnessing the science of persuasion: back to behavioral basics / Robert Cialdini -- Three things managers should be doing every day: build trust, a team, and a network / Annie McKee -- Learning charisma: captivate and motivate / John Antonakis, Marika Fenley, and Sue Liechti -- To win people over, speak to their wants and needs: know--and empathize with--your audience / Nancy Duarte -- Storytelling that moves people: unite an idea with an emotion, an interview with Robert McKee / by Bronwyn Fryer -- The surprising persuasiveness of a sticky note: build personal connections / Kevin Hogan -- When to sell with facts and figures and when to appeal to emotions: head versus heart / Michael D. Harris.

520   

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$aChanging hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day

650   

_0   

$aInfluence (Psychology)

650   

_0   

$aPersuasion (Psychology)

650   

_0   

$aWork$xPsychological aspects

852   

   

$aAGLIB$bKho Ngoại Văn$jNV.001627

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1

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Quản Trị TV

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