loading

Sách, tuyển tập

Competing on analytics : the new science of winning / Thomas H. Davenport and Jeanne G. Harris

Tác giả : Thomas H. Davenport and Jeanne G. Harris

Nhà xuất bản : Harvard Business Review Press

Năm xuất bản : 2017

Nơi xuất bản : Boston, Massachusetts

Mô tả vật lý : 295 p. ; 25 cm

ISBN : 9781633693722

Số phân loại : 658.4013

Chủ đề : 1. Business intelligence. 2. Competition. 3. Data mining.

Thông tin chi tiết

Tóm tắt :

Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing supply chains and pricing, and leveraging the true drivers of financial performance. The secret weapon? Analytics--sophisticated quantitative and statistical analysis and predictive modeling supported by data-savvy leaders and powerful information technology. In Competing on Analytics, Davenport and Harris explain how analytics are transforming the basis of competition in industry after industry. They show how organizations as diverse as Procter & Gamble, Capital One, CEMEX, and the Boston Red Sox are using these tools to outperform rivals, by applying analytics to finance, manufacturing, R&D, HR, and with customers and suppliers. Presenting a practical framework of the five stages of analytical competition, this book provides managers with the roadmap for becoming an analytical competitor.

Thông tin xếp giá

Thư viện Kho lưu trữ Ký hiệu Trạng thái Đăng ký mượn
Thư Viện Tỉnh An Giang Kho Ngoại Văn NL.007463 Sẵn sàng phục vụ
(Đọc/Mượn)
Thư Viện Tỉnh An Giang Kho Ngoại Văn NL.007656 Sẵn sàng phục vụ
(Đọc/Mượn)
Top