Competing on analytics : the new science of winning / Thomas H. Davenport and Jeanne G. Harris
Tác giả : Thomas H. Davenport and Jeanne G. Harris
Nhà xuất bản : Harvard Business Review Press
Năm xuất bản : 2017
Nơi xuất bản : Boston, Massachusetts
Mô tả vật lý : 295 p. ; 25 cm
ISBN : 9781633693722
Số phân loại : 658.4013
Chủ đề : 1. Business intelligence. 2. Competition. 3. Data mining.
Thông tin chi tiết
Tóm tắt : | Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing supply chains and pricing, and leveraging the true drivers of financial performance. The secret weapon? Analytics--sophisticated quantitative and statistical analysis and predictive modeling supported by data-savvy leaders and powerful information technology. In Competing on Analytics, Davenport and Harris explain how analytics are transforming the basis of competition in industry after industry. They show how organizations as diverse as Procter & Gamble, Capital One, CEMEX, and the Boston Red Sox are using these tools to outperform rivals, by applying analytics to finance, manufacturing, R&D, HR, and with customers and suppliers. Presenting a practical framework of the five stages of analytical competition, this book provides managers with the roadmap for becoming an analytical competitor. |
Thông tin xếp giá
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Thư Viện Tỉnh An Giang | Kho Ngoại Văn | NL.007463 |
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Thư Viện Tỉnh An Giang | Kho Ngoại Văn | NL.007656 |
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