Thư Viện Tỉnh An Giang

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HBR's 10 must reads on strategic marketing

Nhà xuất bản : Harvard Business Review Press

Năm xuất bản : 2013

Nơi xuất bản : Boston, Mass.

Mô tả vật lý : 206 p. : ill. ; 21 cm

ISBN : 9781422189887 (pbk. : alk. paper)

Số phân loại : 658.802

Chủ đề : 1. Marketing -- Management. 2. Strategic planning.

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Thư viện	Kho lưu trữ	Ký hiệu	Trạng thái	Đăng ký mượn
Thư Viện Tỉnh An Giang	Kho Ngoại Văn	NV.001645	Sẵn sàng phục vụ (Đọc/Mượn)

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505	0_	$aRethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
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650	_0	$aStrategic planning
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